AWARD WINNING ALUMNI COMMUNICATION & ENGAGEMENT
Pennington & Company can tailor an alumni communications program to meet your needs and answer alumni concerns illuminated by the Cygnus study. Key elements include:
Digital Newsletters
Email has become the preferred method of communication for most people around the world – in fact, 83.2% of the respondents in the Cygnus study indicated that email was one of their preferred channels to receive communications from the fraternity. However, 48.4% of respondents report that they did not receive a single emailed update from their chapter within the past year. Pennington & Company can help you keep your alumni connected to your chapter with smart design and compelling content to help your organization break through with your digital communications.
Print Newsletters
Even in a digital world, direct mail still works. More than 50% of the respondents in the Cygnus study noted that they would prefer to receive communications through the mail. Communications preferences are no longer significantly impacted by one’s age, however active donors pay particular attention to updates received through the mail. Direct mail is an even more important channel as we have found that, on average, the typical fraternity database has a valid email address for only 38% of its alumni. Through its print newsletter services, Pennington & Company can give you a high quality product to keep your alumni informed throughout the year.
Member Management
The world is a dynamic place, and Greek alumni are on the move. To keep them engaged, you’ve got to keep track of them – whether it’s their physical address or their email address. Pennington helps you take the guess work out of contact management by automating the tracking of your alumni contact information. It’s our business to make your contact management accurate and seamless.
Annual Campaigns
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Annual campaigns are a critical component of an organization’s fundraising program. As the backbone of your development efforts, the annual campaign is more than just a steady flow of funding. It also secures new donors, creates regular giving habits in your consistent supporters and moves them toward greater involvement.
Pennington & Company will help you carefully plan and execute your annual campaign efforts, from the development of creative themes and compelling messages to managing the schedules and timelines so that your program works in a complementary and seamless manner. Our services help you to better steward your alumni, keeping donors feeling good about your organization and the impact you are making.
